Services

Millennials, Gen Z & Gen Alpha

According to The Reach, understanding the social media habits and preferences of younger generations such as Millennials (born 1981-1996), Gen Z (born 1997-2012), and Generation Alpha (born 2013-Present) is crucial for businesses seeking to connect with them.

Millennials came of age during the rise of the internet and mobile technology. Gen Z is the first generation to grow up completely in the digital age. Generation Alpha is expected to be the most technologically connected generation ever. We believe that understanding the social media habits and preferences of younger generations is crucial not only for businesses but also for sharing the Good News about Jesus Christ and His resurrection in a highly digitally connected world.

Global Statistics

According to sproutsocial and datareportal, as of 2026, social media has reached true supermajority status. There are around 5.66-5.79 billion active social media users worldwide, and 93.8% of all internet users now have at least one social media identity, making social platforms among the most universal digital behaviors.

This impressive figure indicates that more than 2 in 3 people on Earth use social media each month. Social media user numbers continue to grow, with 294 million new user identities having started using social media since this time last year.

Social media is also no longer a single-platform habit. The typical user now moves between 6.75 different social networks every month. People are spending a solid amount of time on social media: 18 hours and 36 minutes per week on average. These platforms now compete directly with streami

Why Social Media?

The Great Commission & How We Can Serve You

The Great Commission

Immanuel “God with us” left us with the Great Commission.

"Now the eleven disciples went to Galilee, to the mountain to which Jesus had directed them. And when they saw him, they worshiped him, but some doubted. And Jesus came and said to them, “All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age.”

Matthew 28:16-20

We desire to obey this commandment by helping you leverage social media platforms and reach people online so that they can learn of the Lord Jesus Christ, believe in Him, and obey His words.

How Can We Serve You?

We aim to keep God’s plan first and serve with education-forward coaching, training, and practical support in five key areas:

Bible study — Group study of God’s Word, learning of the Lord Jesus Christ, fellowship in studying of Scripture.
Strategy — Audience research, messaging, platform selection, communication plans, and campaign development.
Content — Content frameworks, storytelling, content creation, editorial calendars, creative development, and trends.
Tools and Practice — Platform training, technology, hands-on workshops, and practical implementation.
Community and Stewardship — Audience engagement, online community development, moderation, ethics, accessibility, policy and digital safety.
Measurement and Growth — Goal setting, analytics, feedback, evaluation, and continuous improvement.
Scholarship — Annual scholarship fund to help jumpstart people’s social media who desire to exalt Christ in sound doctrine.

Through these services, we help all people to use social media intentionally, effectively, and responsibly to share the good news of the Kingdom of Heaven and help people learn about the Lord Jesus Christ, understand Him, believe Him and trust Him for eternal life.